The Game Changer - The Recipient Set For International Distribution.

Okay, so I have some news from this end that I wanted to give you about The Recipient.

The news is bad and good.

The bad news is - A little while ago, I had a long and pretty comprehensive Skype chat with my publisher which ran for, I think, about 2 hours. 

The result of this call is that we've had to make the decision to hold off releasing The Recipient on our original October 25 date and push back the release date until early next year.

Now, the reason for this - which is the good news - is that my publisher has just signed a sales and distribution deal with Independent Publisher's Group (IPG) in Chicago.

IPG is a major sales and distribution corporation who handle titles exclusively for independent publishers the States, Canada, the UK and Australia. They have distribution channels with the major bricks and mortar book sellers internationally - as well as digital distributors - and they have a proven track record in sales and marketing. 

Along with several titles slated for release by Central Avenue Publishing, they are going to be marketing and selling The Recipient on our behalf.

In short - This. Is. Huge. 

Think of it like George Lucas signing with 20th Century Fox back in the 70's to sell and distribute Star Wars around the world - although, I don't expect to ever scale the heights of George Lucas. IPG have arrangements with all the major book chains, both bricks and mortar and digital, and they have contacts with all of the major review outlets. It means that we won't have to go it completely alone - as we have done to date - trying to attract reviewers or sales channels because IPG do it all and most of the time, before breakfast. 

Central Avenue and IPG haven't formally announced it yet so I've had to keep it on the down low until they release a joint statement. However, I am able to release this news to my email subscribers in advance.

I'm bummed that The Recipient won't see a release for a while yet and I am sorry. Things were progressing pretty quickly towards our original release date but, when this opportunity came up, both myself and my publisher agreed that we could not pass on it. It is, potentially, a huge step forward for me and Central Avenue Publishing. 

I'll be continuing to share news and updates via my exclusive subscribers portal "Journey To The Recipient". Please do sign up for these updates as I'll be announcing some exciting pre-release content and competitions as we move towards the new release date. 

DFA.

Reviewing The Process Of Dreaming.

I don't know where to begin with this post. I don't know what say or how to say it. I don't even know if anything I have to say is worth saying.

I feel especially low presently.

I was hoping that last week's relaunch of my novel would be some sort of blistering success but it hasn't. In fact, it's been barely noticed. I mused last week about my superstitions with regards to re-doing the cover of the novel & though the notion of bad luck does not fit with my rational mind, I can't help but being drawn back to it.

The book just isn't selling.

I have a number of ways of tracking how much interest my blog has been getting and those methods are useful and encouraging. But they aren't translating into sales of the book and I am starting to sink a little under the weight of my feelings of failure.

I thought I had constructed a solid platform across the most relevant social networking tools I have at my disposal, which most of us authors use - you know Facebook, Twitter, this site, Amazon. I've participated in a number of forums, contributed to dialogue about writing and I've advertised in places where my small budget will allow. But I don't think it's working. And I fear, to be honest, people might be getting tired of the message.

This year, I switched focus from the printed edition of The Hambledown Dream to the digital one for a couple of reasons.

Last year, though I got the book onto the shelves in a number of book shops both locally and interstate, the process burned me out. I spent many hours pounding the pavement, taking my book in to stores, meeting with managers, leaving samples of the book with them, organizing events. The reception from most of the stores I dealt with was less than enthusiastic and in some instances latently hostile. To a certain extent, I prepared for this because I had read a lot about the sales climate in book retailing domestically and I knew it would be a challenge to cut through. To be brutally honest though - some of the dealings I had were a cluster fuck. Though the agreements I forged lead to some successful events and some decent sales, I found myself in the unenviable position of chasing payment from some of the stores some, six months after the books had sold. In one case, the situation became so dire that I had to seek legal advice. It lead to many a sleepless night and a loss of confidence in myself.

In releasing the book last year, I approached a number of people and asked them if they would consider reviewing the book for me. I also had a number of people approach me to review the book. Now, let me preface this by saying that I am prepared to take on anyone's review of my work as it comes and I don't shy away from reviews that are critical of it. This is part and parcel of putting oneself out there. But there was one review in particular that, whilst praising the work for it's story and characterizations, it slammed the work for a number of copy editing flaws (which, I must stress, have since been well and truly addressed). In addition to this, the review went after my publisher in a way that, in my mind, was somewhat vindictive. It was the priverbial shit sandwich that, may or may not have covered up something deeper. The review overall was less a review and more a report card from a teacher grading a student.

And it hurt me. I'll be honest. It fucking hurt. Again - though I had trained my rational mind to deal with and expect this, when it happened, it side swiped me and I didn't quite know what sort of damage it might do. While I tried to move on from it and take on board certain things that I could use to make the novel better, in truth, I lost all confidence in myself and my work and I actually considered whether I should discontinue promoting The Hambledown Dream - especially to book stores.

I have felt this way up until quite recently. 

One of the nicer things to emerge from all of this, however, was a small but loyal fan base who embraced The Hambledown Dream and myself and really championed it. For them, the story was something unique and wondorous, quite unlike the traditional love story. When things for me became quite dark and I felt very low, they encouraged me to push on with it and keep putting it out there. I have had some wonderful support.

I was compelled to push on.

I see immense possibilties with the rise of the digital market and while I haven't abandoned the print version of the novel, I feel that pursuing success in the digital market place is worth a shot. Again, I am influenced in part by some of the major stories coming out of the big book stores in the past few months. Some of these chains are in serious trouble and I feel that, until there is a major shakeup in the retail book landscape then I am not sure that putting my literary egg into that particular basket is a wise one.

I could of course, be totally wrong.

In the past few days I have begun submitting the novel to as many review sites as I possibly can and I have decided to take a crash through philosophy towards it. I have decided that I want to gather as many reviews as I possibly can, good and not so good, and I want to be fearless in this endeavour. If I can get the book noticed in as many places as I possibly can then I am maximizing my my potential for sales.

I don't know if it will work or not. In fact I really have no idea if I am doing anything right. Musing over such things in the middle of the night over the sound of a respirator is perhaps disingenuous.

The internet is so filled with noise that I feel that my voice gets lost in the scream.

DFA.