Going Social (Or Losing One's Sanity Among Friends).

It used to be the case that I actively sought out every single social networking platform available if it had the potential for me to sell my books. When I was first published back in 2010, I took on this task enthusiastically, occupying every single space I could and I shouted – Oh Man Did I Shout – because I thought that was what you had to do in order to be successful. 

But I quickly learned that, aside from the fact that there are millions of others out there shouting just as loudly, having a presence everywhere was hard work. It was really hard work. It didn't sell my books. And it didn't make me happy. I soon began to resent it. 

Some will say that making as many connections as possible is key to growing your author brand and being successful. It's not. Others say that you have to maintain a frequent and active presence on social media in order to be successful. That's true...kind of. 

image credit: www.9gag.com

Some time ago, I reassessed my own platform and I quickly discovered why it was making me so unhappy – aside from the realization that “BUY MY BOOKS” wasn't working. I was in too many places at once. Trying to do to many things in those places without considering what those places could offer me that could streamline my workload. Eventually, I decided to jettison a lot of those platforms, bringing it back to a small number of interconnected ones. I also changed the way I present myself to the wider world. 

Central to my online platform is my author website. This is the core portal for everything related to my writing and it is here where I have information about myself, my books (including links to purchase those books), samples of my writing style in the form of short stories and unedited samples from my published works and links to media I have done – including interviews and podcast appearances. I maintain a blog here as well and I try (with the emphasis on “try”) to post once a week. That regimen is admittedly, hard to maintain particularly when I am heavily involved in a project. 

The next important portal is my Facebook Author Page. Here I post links to my blog posts when I post them. I'll also post links to interesting articles – usually related to writing or media – and you'll often find posts that promote the work of others, my friends who are writers or musicians whose work I like to support. Sometimes I'll post status updates that are just random, stream of consciousness type posts – things that I find funny and that I hope others will too. I have my Author Page linked to my Twitter account so that any time I post something on my Page, it'll immediately post to Twitter. I always try to come in under the 140 character limit dictated by Twitter so that my tweets won't get truncated and I always try to use hashtags – to enhance the potential of those posts being seen. 

image credit: two beans or not two beans.

I have a love/hate relationship with my Facebook Author Page. Facebook makes it hard for Page content to be seen without the Boost Your Post option – whereby you pay as much or as little as you want to promote your post - and they aren't transparent with their algorithms that they use to determine which posts get seen over others. There are a wealth of articles online that discuss this very issue and the conversations are quite complex. I have paid to boost posts in the past although I cannot attest to how successful they were. 

Twitter is the portal I tend to inhabit the most these days. This is the one place where I feel I made the most mistakes in how not to conduct oneself on a social network but it is the place where I have learned a lot. I use Twitter these days to converse and interact with people. I don't use Twitter to sell my books. A few years ago, it was the other way around. I will occasionally post a link to my work and “promote” myself but I find that the best way to use Twitter is to interact and participate in conversation, curate valuable content related to writing and I often get breaking news stories on Twitter before I get them anywhere else. I am also, not a proponent of following as many people as possible on Twitter. Some will argue that this is essential to maximizing your marketing potential, your brand but I don't agree. Twitter does not sell books.

image credit: CBS interactive.

Goodreads is a platform that I have largely automated so that content from my blog and my Twitter accounts are automatically posted to my Goodreads profile. I don't see a great level of interaction with my posts – occasionally I'll get a like or a comment but those are rare. What it does offer is a good profile space, it has all of my titles listed there along with reviews and it has links to purchase them. Of course, Goodreads is reader specific, so there is potential to engage with readers by way of the groups and communities there, however these can be time consuming and difficult to navigate.

Pinterest is a tool I have come to regard as increasingly valuable as a creative tool. For my upcoming novel The Recipient (Central Avenue Publishing), I created a board specifically for my research where I pinned imagery of settings that I wanted to for the novel, samples of architecture that would help me describe certain places, samples of furnishings that I wanted to put in those places. Even images of nightmares that would help me to describe the nightmares my protagonist, Casey Schillinge, experiences in the novel. Most importantly, I built up a catalog of people, faces both known and unknown that helped me to visualize the characters I wanted to portray in the novel. Again, I don't use Pinterest as a promotional tool however it does have a certain promotional value if readers and those who are familiar with my work want to step inside my creative mind to see what drives me. 

Instagram is a part of my platform that I use totally for fun and it represents the most personal side of myself. Here I tend to post random images and short videos, of things that inspire me, engage me and make me laugh. It also has the option of sharing content to both Facebook and Twitter and promotes the use of hashtags to add additional specificity to the descriptions of my content. Again, I don't use Instagram with promotion in mind but I will admit I have recently begun to structure promotional posts. I do these sparingly however as I don't want to piss people off.

I do have a presence on LinkedIn but I don't use it nearly as much. With it's corporate focus and limited functionality (in my opinion), LinkedIn is a curious platform that I have never been fully able to come to grips with. 

Google's G+ is another platform that I use but use sparingly. My blog posts, which are powered by Google's Blogger, are automatically shared to G+ but as a tool for engagement I find it frustratingly barren. I have tried many times to interact with my connections there but it is rare – if ever – that they reciprocate.

image credit: We Know Memes.

There are so many social networking portals out there on the web, with new ones being added every day. I used to subscribe to the maxim that, as an author, you have to be on as many platforms as possible to grow your brand. But that is simply untrue and it is a sure fire way to burn out quickly and start to resent your author brand. 

By having a small, interconnected “portfolio” of platforms, you can maintain your author brand efficiently while interacting with and enhancing your connections. You will actually enjoy yourself and most importantly, you will be able to invest more in the activity that brought you here in the first place. 

Writing.

DFA.

Have We, As Authors, Reached Peak Twitter?

Have we, as authors, reached the point of Peak Twitter?

Last week, I had something akin to an epiphany with respect to Twitter as a marketing or promotional tool.

In a blisteringly honest blog post entitled "Please Shut Up - Why self promotion as an author doesn't work.", author Delilah S. Dawson surgically dissected and examined everything that is currently wrong about author self promotion and why, basically, it is a futile endeavour.

image credit: Delilah S. Dawson.

To be clear, Dawson didn't actually conclude that self promotion in its entirety doesn't work. But she did illuminate a lot of the things that authors do that simply aren't effective as a selling tool. From Twitter to Facebook to Instagram and others in between, Dawson examined each of these platforms and explained why each of them, as a means to promote, market and sell, are an abject failure. 

Twitter is essentially an echo chamber in which the millions of shouts of "BUY MY BOOK" of are bouncing of the walls and hitting nothing. With Facebook, it is the gross manipulation of that platform by Zuckerberg's minions that compromises its worth. it basically forces you to hand over cash in the hope that, by boosting or promoting your "BUY MY BOOK" shouts, you *might* reach a larger audience...of bots. With Instagram - nobody is on Instagram because they want to "BUY YOUR BOOK". 

The post got a lot of attention - viral attention - and it was an equal spread of loving and loathing. Dawson's conclusion was that there are no sure fire answers to selling books in this over saturated market place. But, her take away message was - for me - a positive one. 

An author can self promote, but the goal of any promotion should not be to push themselves onto a prospective audience. Any promotional effort must be one that pulls an audience towards them. 

Dawson then discussed the ways in which an author can do that effectively but, with caveat that any promotional effort takes commitment and hard work and a whole lot of luck.

"Literature is not a #teamfollowback sport."  

This was the best line of the article. 

It got me thinking about my own approach to self promotion as an author and how I have conducted myself over the years. 

I freely admit that of all the mistakes that can possibly be made with respect to social media promotion, I have made them. I've done whole #teamfollowback thing, participated in hash-tag parties, exchanged likes for likes and up-clicked reviews on Amazon for authors who've asked me to do so. 

It doesn't work. None of it works. 

I've had a Twitter account in a couple of incarnations since 2010. In that time I have done things that I thought one should to foster visibility. Follow as many authors as possible, re-tweet the shit out of them, do the hash-tag thing, promote, promote, promote, BUY MY BOOK. 

Conversely, what I was seeing from my efforts on Twitter, was a whole bunch of follows from other authors, a ridiculous amount of automated messages and/or @ replies pointing me towards Facebook pages and Amazon author pages and BUY MY BOOK requests. At first, I stupidly saw it as kind of exhilarating - to be seemingly receiving so much attention from so many people.  I didn't get the concept of "automated" tweets. 

And then I got it...And I didn't like it. It doesn't work. None of it works. And it didn't make me happy. In fact, it just made me depressed.

Recently, I read an article about the concept of Dunbar's Number. Proposed by British anthropologist Robin Dunbar in the 1990's, Dunbar's Number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is and how each person relates to every other person. That limit or suggested number is 150. 

At the end of last week the number of people I was following on Twitter was up around the 800 mark.  

So I began to look a little deeper into the kinds of people I was following on Twitter, particularly my home feed. I didn't like what I saw. An endless stream of BUY MY BOOK or BUY HIS/HER BOOK. I'll admit, I stopped going to my home feed a long time ago because of this very trend but focusing solely on this feed for the purposes of observation was kind of a shock. And then I clicked into a few of the profiles.  

How can anyone reasonably expect to have any kind of positive or influential interaction with these kinds of metrics? 

You can't. There is absolutely no possibly of cutting through with the sheer enormity of these numbers. Though I suspect, that is not the aim of the game for these particular people. They've bought into the #teamfollowback mantra as enthusiastically as worshippers at a Benny Hinn sermon.  

Well, they can have it. But they won't have me.  

With Dunbar's Number in mind (though not necessarily the end game), I've mercilessly culled the number of people I'm following on Twitter. As a platform, I've decided that it is no longer about promoting or marketing or indeed hard selling. 

It just doesn't work. 

I am after something more meaningful, more organic - real interaction. At a time when many are questioning the value of Facebook as an effective means of communication for communication's sake, I wanted to test the question of whether Twitter can be anything more than an echo chamber of snot. 

The results, so far, have been encouraging. I actually scroll through my home feed now. I see content that is much more engaging and entertaining and thought provoking - such as the Delilah S. Dawson article. I have interacted with people purely for the pleasure of conversing without any agenda or motivation. And it is a place that I want to be - infinitely more-so than before. My actions are in no way an indication of my reluctance to follow new people in future. It just means that I want more out of this social networking tool than I did before. I will be more discerning. 

For promotion, marketing or selling ourselves as authors, we have indeed reached Peak Twitter. 

It is not the answer.

DFA.

Hit - the electrifying new novel from Delilah S. Dawson - Out Now.

Like Is The Hardest Addiction.

Last week, I began an experiment with Facebook after reading this article, by Elan Morgan about Facebook 'Likes'.

I have increasingly found myself becoming dissatisfied with Facebook and what I've seen as the lack of engagement among my social network. 

The basic premise of the article was that Facebook 'Likes' are actually manipulated by Facebook to push certain content into your news feed based on your activity. The article also suggests that simply 'Liking' content on Facebook is detrimental to the notion of social networking and engagement and I gotta say, it resonated with me. 

For too long, I was quite happy to go along with 'Liking' people's updates or photos or links without actually engaging with their message. I made what I felt to be the erroneous assumption that 'Liking' something was enough. 

But it isn't.

Like logo is Copyright © Facebook Ltd.

Liking stuff simply clogged up my feed with an ever growing stream of disengaging content (those fucking memes being the worst).

In a subsequent discussion I kicked off on Facebook, I made the point that, to me, Liking is akin to slacktivism. You can blindly scroll through your feed and click 'Like' on friends updates as if it were of no consequence but it doesn't equate to engagement.

So, I made the decision to quit Liking content on Facebook. Instead, I actively made an effort to interact with content that I personally found engaging. If I had an opinion about something someone posted, I commented. I made an active effort to comment my appreciation for what my friends were sharing and I also made the effort to re-share content with an updated status of my own that told my friends what I thought about the content I was sharing. 

I also made an effort to hide content I don't want to see anymore - aka - those fucking memes! There is a really handy function within the mobile app in particular that allows you to hide content that is shared by your friends without hiding their streams entirely. For example - I got so sick of seeing posts from "I Fucking Love Science". Sure - I do actually (fucking) love science, but seeing those posts every single day eroded my enjoyment of Facebook. 

The results, while not absolute, are encouraging. 

By not 'Liking' everything that vaguely impresses me, I've found myself having some really great discussions about different topics. I've also seen a large decrease in the amount of memes and superfluous content in my feed and in their place, I am seeing much more organic visual content - personal photos from friends which vary in their interest but I much prefer. I am also seeing content from friends I actually forgot I had. This goes to my suspicions that Facebook has been manipulating the content I see in my feed based on my past behavior.

Actively sharing content from friends has also become much more satisfying. I made the comment recently that if I share something of yours, it is because I care about you. The positivity of that 'paying it forward' has been borne out in both comments and increased interaction between myself and my friends. 

So it's been a week. And I can honestly say that I have enjoyed a greater satisfaction with Facebook overall. My interaction with it has been lesser - simply because I have a busy life - but the quality of that interaction has increased markedly. 

In conclusion, I recommend you try it out. Make the leap and really question what you want your feed to look like. By not Liking content straight up, actually interacting with the sharer of that content and actively hiding content that doesn't engage you, I'll bet you'll find your user experience greatly improved. 

DFA.  

Tapping An Idea (On It's Sweet Little Toosh).

I have a rather tempestuous relationship with social media.

I will freely admit to hating Twitter, even though I have frequented that portal way too much over the past few years (Christ - has it really been that long?!). As a marketing tool, I find it a rather desolate yet noisy wasteland where the majority of people desperately shout over one another and (figuratively) shove things in your face in an effort to be noticed. I've done it myself and I'm not proud of my behavior.

On the other hand, I have met some wonderful people through it and have engaged in a few meaningful conversations that I've really enjoyed (so I'm allowed out of the naughty corner right?). And, I have to credit Twitter with facilitating the first meeting with my literary agent and publisher and thus kick starting my career as an author. In itself, that was a pretty significant milestone.  So I can't completely condemn it as a tool.

To be honest though, I really have no fricken idea about what it is I am supposed to do with it as a portal. I've started referring to it as #hashtag vomit.

Facebook presents rather a similar proposition. On the advice of people "in the know" I set up my author fan page as a means to promote myself and my literary works and I did a few things with it in order to garner more interest (aka "Likes"). But people (usually other authors) don't really want to interact with me there either. They "Like" merely in the hope that I'll return the favor and though I take the the time to personally reach out, thank them and open a dialogue that doesn't involve schilling my wares, rarely do I get any response. If I do, it's usually a smiley face or a BUY MY BOOK link.

Considering the metrics of effect, the posts I...post...on Facebook that "perform" better in terms of audience engagement are the ones that don't promote me or my links. They are usually the ones that are just me, dicking around with a momentary flash of comedic insight.

After all, I do believe that I am funny.

G+...

Meh.

LinkedIn...???

Let's not go there okay.

Last week, I chronicled (at ridiculous o'clock in the morning) a period of funk which was basically a bad dose of writer's block. Some of the feedback I received on that post were well meaning, if a little self defeating. Distracting myself with YouTube videos is probably not going to solve my dilemmas or...shopping...(actually, I don't believe that last one was mentioned but shopping is a diversion right...Right??!)

It was in that post, post period of contemplation that I realized, I do have a small yet oft-forgotten part of my social platform that does have the potential to help conquer my ceative sink holes.

I'd given little regard to Pinterest in the past because I felt that it was yet another one of those time wasting things that serves only to...well...waste time.

But it seems I may have underestimated it's value from a creative perspective. I won't go into a deep explanation of what Pinterest is - if you don't know what it is then what are you doing on the internet?

Some months ago, I created a folder there simply titled "The Recipient" and into it, I began uploading all sorts of random pictures and images that satisfied certain creative criteria that were beginning to foment in my mind.

As those criteria began to evolve into ideas and I wrote those ideas down in my journal, the images I began searching for became much more specific and, before long, I found that I was beginning to take this little Pinterest folder somewhat seriously.

In Thomas Harris' novel "Hannibal", sequel to "Silence of the Lambs", he wrote about the concept of memory palace when describing his protagonist's mental profile. I don't have the novel in front of presently so I am recalling this from memory (hah hah), but the idea went that we each have a memory palace - a place where our collective experiences and memories reside and we can access this place again and again in our lifetime. Hannibal Lecter's memory palace was a pretty fucked up place if I remember rightly but it certainly was an interesting one.

I have come to regard Pinterest in a similar fashion and am beginning to see its importance as a tool in my creative journey.

By adding pictures and images to it and cataloging notes about those images, I have been able to retain a lot of ideas that I might have easily forgotten about. it was to that Pinterest folder I returned last week and I have to say...it really has helped.

I am a visual person and, arguably, a visual writer. I respond well to what I see in the world around me and can draw ideas really effectively. I dream vividly too and often times, I'll seek out imagery that represents those dreams as well. My memory palace, as a result, is quite a place. My Pinterest folder "The Recipient" is proving to be quite a place too - not as vivid or as risky as my memory palace, but I intend to be a little more courageous with what I post there. I have a hunch that the project I'm working on will benefit from it.

So, what am I trying to say? Twitter sucks? Facebook shits me? The whole notion of social networking leaves me cold?

None of these really? I can't imagine I'll ever truly give those up even if they do drive me nuts. But Pinterest is something entirely different and, I have to say, a tool for creativity that I am quickly coming around to.

I'd be screwed if I was blind...

DFA.